As an end-to-end product designer, I love solving problems through simplifying the complexity and translating data-driven strategy to intuitive design. I contribute to designing new features and optimising existing products from start to finish. This includes interviewing users for research and testing, creating workshops, user flows, wireframes, prototypes and dev-ready final designs.
Currently, I’m a Product Designer at , where we develop powerful technology to help Australian Super Funds deliver outstanding outcomes to customers. After hours, I make some exciting things for the internet.
I live in Sydney, Australia, where I spend my free time exploring its beautiful nature and searching good coffee and good vibes. One of my favourite things to do is watching sun rise at Coogee beach.
Shoot me a message for a coffee or chat ✌
Good product design is not just about meeting the expectations of usability, utility or aesthetics. I strive to deliver more than what's expected - an experience where users feel like their needs matter every step along the way while using the product. At the end of the day, what good is a product if it doesn't do what users need?
Empathy is the key. I ask all sorts of questions to make decisions about how things will play out from a user perspective before jumping into designing.
Less is better. By eliminating unnecessary features or UI elements, I strive to make the product more useful, consistent and enjoyable for users.
Communicate with engineers throughout the process. Iteration is inevitable but it doesn't have to be a struggle when we both are willing to pivot and talk it through.
The best way to stay on top of my work is by using these four essential tools, either working solo or collaboratively in team.